For Successful OTC Switch Proposals, A Good Offense Defends Against Doubters

OTC switch sponsors should identify adversaries early in the application switch process so they can counter arguments that could derail their switch, s consultant advises. Some switches fail because firms target regulatory approval and do little on marketplace performance.

An Rx-to-OTC switch's success may depend on sponsors knowing as much about questions that will emerge about their proposals as they know about the benefits their products will provide for public health, says switch process consultant George Quesnelle, a former GlaxoSmithKline PLC consumer health chief.

Because multiple questions from pharma and public health stakeholders emerge when a switch proposal becomes known, sponsors should resolve those questions well before their new drug applications are reviewed by FDA, said Quesnelle, senior strategic advisor, OTC commercialization and

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