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How Drug Promotion Might Change Under Trump's Rx Pricing Plan

 
• By Nielsen Hobbs

DTC disclosure requirements are shiny but probably not substantive; copay navigator might be weightier.

Any policy roll-out that features a Rose Garden announcement is destined to have some elements that are splashier than they are substantive, and the Trump administration's “Blueprint to Lower Prices and Reduce Out-of-Pocket Costs” is no exception.

During the May 11 event announcing the plan, HHS Secretary Alex Azar said, "Think about all the time everybody spends watching drug company ads, and how much information companies are required to put in them

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