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Perrigo Expects Retailers Will 'Push' OTC Private Label Market Share Growth

 
• By Eileen Francis

Perrigo sees continued upside for digital sales of private label, given a “push marketing” approach that presents product ads to consumers shopping for branded products online, says CFO Ronald Winoweiecki. He also says the firm has not reached a decision on whether to divest its Rx generics business.

Woman using touch screen mobile phone with blur shopping mall

Perrigo Co. PLC expects OTC private label sales to expand as retailers use “push marketing” to reach consumers in real time as they shop in stores and promote lower-priced alternatives to brands.

“We think store brand share is only going to grow as you digitize and e-commerce becomes a solution that consumers...

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