Perrigo Expects Retailers Will 'Push' OTC Private Label Market Share Growth

Perrigo sees continued upside for digital sales of private label, given a “push marketing” approach that presents product ads to consumers shopping for branded products online, says CFO Ronald Winoweiecki. He also says the firm has not reached a decision on whether to divest its Rx generics business.

Woman using touch screen mobile phone with blur shopping mall

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