Companies To Prove Compliance As Pakistan Gets Tough On Marketing

Regulators want drug companies operating in Pakistan to provide evidence every year to show they have complied with new rules governing how they interact with healthcare professionals.

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Pakistan wants to ensure companies interact with doctors ethically • Source: Shutterstock

Pharmaceutical companies doing business in Pakistan will have to comply with a new set of rules on interacting with healthcare professionals (HCPs) and provide proof every year that they have done so under new government plans.

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