Carrots Or Sticks: Which Way Might Medicare's Protected Classes Reforms Go?

[UnitedHealthCare]’s recently-launched My ScriptRewards program, which promotes use of less costly HIV drugs to commercial plan members by offering financial incentives, shows insurers continue to be wary of aggressive management tactics like step therapy or formulary exclusions for such drugs.

Unveiled this fall, My ScriptRewards attempts to steer members toward cheaper agents through rewards rather than