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DTC Price Disclosure Should Include Cost Sharing Context, Patient Groups Tell CMS

 
• By Cathy Kelly

Some patient groups, payers support CMS proposal to require disclosure of list prices in TV ads but want to expand the requirement to other media and beef up enforcement. Others are skeptical the proposal would lower prices.

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The US Centers for Medicare and Medicaid Services proposed rule requiring that manufacturers disclose list pricing in direct-to-consumer TV ads should also provide for information on average patient cost sharing, many patient and payer groups argue in comments to the agency.

The National Psoriasis Foundation (NPF), for example, said “We encourage CMS to consider requiring not just the list price but also additional context on what patients can actually expect to...

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