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Pharma CEOs: What Should They Say?

 
• By Nielsen Hobbs

On the eve of the Big Hearing, communication and business strategists offer advice on how to get the grilling to go as well as possible.

It's hard to look good when you are in a hostile environment, but the seven pharma CEOs set to appear before the Senate Finance Committee on Feb. 26 are going to need to try – both for their own sake and for the industry as a whole.

The outcome of the hearing may set the tone for legislative and public relations attacks against pharma for years to come, and Sen. Chuck Grassley, who called the CEOs to...

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