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‘Altruistic’ COVID-19 Prices And Biopharma’s Reputation: Is The Benefit Important?

 
• By Cathy Kelly

Health policy experts debate the public opinion benefit of pricing at cost during a National Pharmaceutical Council webinar on pricing COVID-19 treatments and vaccines.

Coronavirus stocks
Balancing Altruism With Financial Returns

Biopharma companies will look like heroes if they price treatments and vaccines for COVID-19 at cost and that’s an important consideration for an industry that has been beset by public criticism over high prices, Memorial Sloan Kettering Center for Health Policy and Outcomes Director Peter Bach suggests.

Financial returns are not the only benefit companies can obtain by developing a therapy for COVID-19, Bach said during a...

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