No More Humiras: Thinking Through The Impact Of Price Negotiation In US

The final push by Democrats to enact a drug price ‘negotiation’ bill is under way. The prospects are uncertain, but the intended impact is not: never again will there be a brand as successful for as long as Humira.

humira upside down
If the new pricing bill had been in effect, Humira's growth story would likely have been upside over the last few years. • Source: Nielsen Hobbs; the Pink Sheet | Shutterstock images

Humira’s US sales topped $17 billion in 2021, growing more than 7% year-over-year. That is not too shabby for a brand that was first launched in 2002 and has been racking up blockbuster revenues ever since.

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