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Social Media Data Gains Prominence In Patient-Focused Drug Development

 
• By Brenda Sandburg

FDA guidances have provided ‘major step forward’ for use of social media data, Roche researcher notes. Agency staffer offers checklist for collecting patient experience data in this realm.

Social media
Comparnies are using social media in their patient-focused drug development programs • Source: Shutterstock

While the pharmaceutical industry has been waiting for more guidance from the US Food and Drug Administration on the use of social media to communicate drug information, the agency has provided advice on its utilization in another critical area: patient-focused drug development.

The FDA discusses the use of social media in two patient-focused drug development guidances, one on collecting input from patients and the other on methods to identify what is important to them

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