Industry Explains How To Avoid Risks When Using Social Media & Digital Channels

Unauthorized promotion to the general public is one of the highest risks when using social media, says a new guidance from the drug industry associations IFPMA and EFPIA.

Social media
IFPMA and EFPIA provide non-binding advice on using social media and digital channels • Source: Shutterstock

Engaging with online influencers requires subtle and careful evaluation, says new guidance from industry on how drug companies can manage the risks involved with social media and digital channels and avoid unauthorized promotion to the general public.

In addition, companies should be aware that they are responsible for all content disseminated via a digital channel including social...

Welcome to Pink Sheet

Create an account to read this article

More from Marketing & Advertising

Lilly’s Direct-To-Consumer Portal Implicated In Texas Anti-Kickback Suit

 
• By 

Complaint names LillyDirect in action targeting the company’s free nurse and reimbursement support programs for health care providers.

Lawyers Weigh In On ‘Sunshine’ Clause In EU Pharma Reform Package

 

The Council of the EU has not taken forward a proposal from the European Parliament that would require companies to disclose the transfers of value they make to health care professionals and health care organizations – lawyers weigh in on the diverging proposals.

EU Pharma Overhaul May Reshape Aspects Of Drug Promotion And HCP Partnerships

 

Lawyers explain how changes to rules around drug advertising and promotional activities under the EU pharma reform package could impact companies operating in the bloc, with one legal expert advising companies to “monitor developments closely.”

‘Sex Pill For Women’: Sprout CEO’s Addyi Instagram Post Draws US FDA Warning Letter

 
• By 

Cindy Eckert’s social media post with a People.com story failed to include any risk information, made misleading representations about benefits and omitted material information about the indication, said the agency, which flagged similar concerns about an Addyi radio ad five years ago.

More from Compliance

Drug Distributors Face Aug. 27 Deadline For Electronic Exchange Of Product Tracking Data

 
• By 

Compliance deadline comes three months after manufacturers were required to start sending accurate, electronic product tracking data to distributors. The Healthcare Distribution Alliance said its members are ready and it does not anticipate major supply chain issues.

Results Reporting: UK Registry To Offer More Flexibility Than US-Based ClinicalTrials.gov

 
• By 

ISRCTN says its new system for reporting clinical trial results summaries will simplify compliance, and includes features to reduce data entry errors, improve accuracy, enhance accessibility and the reuse of trial results.

Lilly’s Direct-To-Consumer Portal Implicated In Texas Anti-Kickback Suit

 
• By 

Complaint names LillyDirect in action targeting the company’s free nurse and reimbursement support programs for health care providers.