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Industry Explains How To Avoid Risks When Using Social Media & Digital Channels

 
• By Neena Brizmohun

Unauthorized promotion to the general public is one of the highest risks when using social media, says a new guidance from the drug industry associations IFPMA and EFPIA.

Social media
IFPMA and EFPIA provide non-binding advice on using social media and digital channels • Source: Shutterstock

Engaging with online influencers requires subtle and careful evaluation, says new guidance from industry on how drug companies can manage the risks involved with social media and digital channels and avoid unauthorized promotion to the general public.

In addition, companies should be aware that they are responsible for all content disseminated via a digital channel including social...

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