US Price Negotiation Pioneers: The Unique Position Of Imbruvica

The first 10 drugs picked for price negotiation in the US Medicare program will all be unwilling trailblazers. But the position of Abbvie’s Imbruvica stands out as unique in several important ways.

Imbruvica
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AbbVie Inc.’s Imbruvica (ibrutinib) stands out as a unique test case among the first 10 drugs picked for negotiation in the US Medicare program.

While each of the sponsors of the 10 drugs selected for the first price negotiation class will be unwilling pioneers in shaping the new process, Imbruvica stands out as a unique member of an already unique group

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