Nu Skin Unfazed By Allegations Of China Violations, Projects More Growth

Following allegations from short seller Citron Research that it operates an illegal “pyramid compensation scheme” in China, Nu Skin gives investors a peek into its business model. The firm recorded sales growth of 40% in its second quarter, driven by a 152% jump in China, and “the best is yet to come,” Nu Skin says.

Nu Skin Enterprises, Inc. offered an optimistic growth outlook and provided visibility into its direct-sales models in different markets around the globe in a recent investor presentation, following allegations of illegal operations in China, among other ethical and regulatory violations.

Short-seller Citron Research, which prides itself on its “track record identifying fraud and terminal business models,” published a blog post Aug

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