Living Proof Takes An Outside Approach To Solving Everyday Hair Issues

Living Proof looks to high-tech silicone and oil alternatives to differentiate the ingredients in its hair-care lines, borrowing from industries outside of the cosmetics sector. In its conception, firm entertained notions of being “the Apple of the beauty industry.”

Cambridge, Mass.-based Living Proof, Inc. prides itself on taking an unconventional approach to hair care, leveraging technologies from outside industries for new ways of addressing oft-cited problems like frizzy hair, damaged hair and hair that hair that refuses to keep a style.

Founded in 2005 by Massachusetts Institute of Technology Professor Robert Langer, whose biotechnology research includes work in the area of...

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