Living Proof Takes An Outside Approach To Solving Everyday Hair Issues

Living Proof looks to high-tech silicone and oil alternatives to differentiate the ingredients in its hair-care lines, borrowing from industries outside of the cosmetics sector. In its conception, firm entertained notions of being “the Apple of the beauty industry.”

Cambridge, Mass.-based Living Proof, Inc. prides itself on taking an unconventional approach to hair care, leveraging technologies from outside industries for new ways of addressing oft-cited problems like frizzy hair, damaged hair and hair that hair that refuses to keep a style.

Founded in 2005 by Massachusetts Institute of Technology Professor Robert Langer, whose biotechnology research includes work in the area of needleless drug delivery, and Jon Flint, managing general partner at private-equity firm Polaris Venture Partners, Living Proof has assembled a team of medical and biotech

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