City of Industry, Calif.-based Markwins has acquired all outstanding securities of Physicians Formula Holdings for $75 million, or $4.90 per share in cash, representing a premium of approximately 33% to Physicians Formula's closing stock price on Aug. 14, the firms report Dec. 12. Physicians Formula shareholders also received a special $0.035 per share dividend as part of the transaction. The addition of Physicians Formula represents “a major step towards Markwins' strategy to add an up-market brand in the masstige cosmetics space to its existing dominant entry-point wet n wild brand, and become the next major global innovator of beauty products,” Markwins says, noting the deal also allows the firm to “broaden its scope and service” to more beauty customers around the world. Physicians Formula Chairwoman and CEO Ingrid Jackel will become a Markwins executive and continue to oversee Physicians Formula. The two firms announced the acquisition in September, which required Physicians Formula to back out of a deal with Swander Pace Capital for $10 million less Also see "Physicians Formula Goes To Wet N Wild Owner Markwins For $75 Mil." - HBW Insight, 1 October, 2012..
French beauty giant L'Oreal SA has invested more than $100 million in its second Mexican production plant, expected to...
Read the full article – start your free trial today!
Join thousands of industry professionals who rely on HBW Insight for daily insights
- Start your 7-day free trial
- Explore trusted news, analysis, and insights
- Access comprehensive global coverage
- Enjoy instant access – no credit card required
Already a subscriber?