Almay Looks For Boost, Reentering Lip Color In Q2 With Liquid Lip Balm

Almay will re-enter lip color with launch of Color + Care Liquid Lip Balm, a product that provides hydration as well as color,” Revlon announces April 25. The firm sees lip color going the same trendy route as nail care, it says during first-quarter call in which it announced U.S. sales increased 4%.