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Almay Looks For Boost, Reentering Lip Color In Q2 With Liquid Lip Balm

 
• By Eileen Francis

Almay will re-enter lip color with launch of Color + Care Liquid Lip Balm, a product that provides hydration as well as color,” Revlon announces April 25. The firm sees lip color going the same trendy route as nail care, it says during first-quarter call in which it announced U.S. sales increased 4%.

As part of a plan to reinvigorate Almay with “successful, innovative new products,” RevlonInc. prepares to introduce a lip balm that will mark the brand's re-entry into lip color, the firm reported during an April 25 first-quarter call.

The company will begin shipping Almay Color + Care Liquid Lip Balm to mass-market stores nationwide in May, said

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