P&G: Consumer Feedback, Safety Perceptions Behind Ingredient Removal

30 Sep 2013

• By Lauren Nardella

Scott Heid, a science fellow in P&G’s technical relations department, offers insight into the firm’s rationale for discontinuing the use of ingredients perceived by consumers to be unsafe.

Procter & Gamble Co. says its decision to discontinue the use of ingredients diethyl phthalate and triclosan in its personal-care products was a “strategic choice” based largely on consumer concerns.

In an email to “The Rose Sheet,” P&G’s Dr. Scott Heid said consumer feedback and “continued improvement in product performance”...