Beauty On The Go: L’Oreal Paris Vends In NYC Subway

L’Oreal Paris launched Intelligent Color Experience, its first vending installation, in the New York City Subway system. The technology recommends shades coordinated to consumers’ outfits and allows them to purchase products on the spot.

Beauty giant [L'Oreal USA Inc.] is taking the beauty vending trend underground with the unveiling of its L'Oreal Paris Intelligent Color Experience in the New York City subway system.

The technology, which allows women to coordinate makeup colors with their outfits and then purchase products, debuted Nov. 4 in...

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