P&G To Cut Portfolio In Half, Refocus On Core In Simplification Strategy

P&G will divest or discontinue half its brands and focus on lines that account for 90% of its total sales. According to CEO Lafley, the streamlining effort will result in a portfolio offering “consumer-preferred and customer-supported” products.

Procter & Gamble Co. plans to streamline its business to focus on “consumer-preferred and customer-supported” offerings by divesting or discontinuing about half of its brands within the next two years.

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