P&G To Cut Portfolio In Half, Refocus On Core In Simplification Strategy

P&G will divest or discontinue half its brands and focus on lines that account for 90% of its total sales. According to CEO Lafley, the streamlining effort will result in a portfolio offering “consumer-preferred and customer-supported” products.

Procter & Gamble Co. plans to streamline its business to focus on “consumer-preferred and customer-supported” offerings by divesting or discontinuing about half of its brands within the next two years.

The firm aims to whittle down its portfolio from roughly 160 brands to between 70 and 80, President and CEO...

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