FTC publishes an enforcement policy statement addressing a rise in native advertising and deceptively formatted ads. The statement explains how the commission will apply its current enforcement standards to target deceptive content, including promotions disguised as news stories in violation of its policies.
The proliferation of “native advertising,” or ads masquerading as other web content, has prompted a Federal Trade Commission policy statement outlining how it will target deceptive content of that form under its current enforcement standards.
“Enforcement Policy Statement on Deceptively Formatted Advertisements”, published Dec. 22, was developed from comments at a 2013 workshop...
The US FTC’s contention that ‘notice and choice’ has failed as the cornerstone of consumer privacy regulation and must be abandoned in favor of data minimization and other more stringent measures does not adequately account for the complexity of business practices and consumer behavior, FTC commissioner Melissa Holyoak asserted at the NAD’s 2024 Annual Conference.
FTC Commissioner Melissa Holyoak says the agency has acted outside the bounds afforded by Congress, citing several areas within consumer protection, including a recent update to the final rule for the Health Breach Notification Rule and the commission’s use of notices of penalty offense to serve as the basis for Section 5 settlements.
At one year, TikTok Shop conjures the early days of Amazon, representing the ‘Wild West’ of beauty ecommerce, said co-founders of private label and contract manufacturing company KO-Pack at the IBA Cosmetics Convergence Fall 2024 Virtual Symposium, “The Promise and Pitfalls of TikTok Shop.”
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Round up of latest consumer health people moves: Engelhard promotes sales director; Wellnex Life gets new board chair; BioGaia hires head of new subsidiary.
Mark Meador marks fifth month as FTC member quoting Bible, lamenting agency’s loss of a key consumer protection tool and referencing US jobs lost when businesses move them overseas in his remarks at advertising regulation conference in Washington.
Revlon Consumer Products LLC renews its fragrance license with seven-time Grammy-winning recording artist Christina Aguilera. Separately, luxury fragrance brands announce promotional deals with current and former NBA players.
