Natural Remedies Sales Growth Outpaces OTC Drugs

Natural Remedies Sales Growth Outpaces OTC Drugs – Study

Sales of natural consumer health products, often used to treat the same ailments as OTC drugs, are growing as consumer interest increases in products formulated for prevention and the population ages, says Kline Market Research.

Natural remedy product sales grew 11% to $1.4bn in 2015, more than double the rate of OTC drug sales, and could reach a compounded annual growth rate of 6.6% to around $2bn through 2020, according to Kline Market Research.

OTC drug sales grew 4% to $1.3bn in 2015, said Laura Mahecha, Kline's Healthcare Industry manager, during a July 21...