P&G Enters FY 2017 With Pressure To Execute In Line With Promises

04 Aug 2016

Increased R&D and ad spending, improved consumer communications and other brand-building investments will enable P&G to grow and recapture market share in fiscal 2017, company leadership suggests. While the stage may be set for P&G to “get the belt back,” as one analyst suggests, all are watching for execution.

Procter & Gamble Co. aims to accelerate top-line growth in fiscal 2017, funneling savings from ongoing cuts and productivity efforts into its brands in order to recapture market share, company leadership says.

The firm has completed the bulk of its portfolio rationalization, exiting 105 brands, including 41 divested to [Coty Inc.] via...