Nature's Bounty Returns To Top Billing As NBTY's New Name

The firm owned since 2010 by a Carlyle Group holding company opts for a name that encompasses its largest brand, which also had been its name until the previous management chose the name NBTY in 1995.

[NBTY Inc.] returns to its roots while also pointing ahead to its focus on becoming known to consumers as a leading wellness brand with a name change to The Nature's Bounty Co.

The firm, owned since 2010 by a Carlyle Group holding company, on Nov. 14 announced the business name that encompasses its largest brand, which also had been its name until the previous management, after adding a wealth of other brands, opted for the name NBTY in 1995

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