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FTC Targets Unmasking 'Native Advertising' In Policy Update

 
• By Eileen Francis

FTC publishes enforcement policy statement addressing increases in native advertising and deceptively formatted ads. The statement explains how the commission will apply its current enforcement standards to target deceptive content, including promotions disguised as news stories, in violation of its policies.

The proliferation of “native advertising,” ads masked as other web content, prompts a Federal Trade Commission policy statement on applying its current enforcement standards and guidance to target deceptive content.

“Enforcement Policy Statement on Deceptively Formatted Advertisements” published Dec. 22 was developed from comments at a 2013 workshop...

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