FTC Enforcement Hangs Over Memory Product Firm After Overlooking NAD Review

KNH Online did not respond to NAD's request for information supporting claims for its Adderin supplement, including the statement "clinically proven to sky-rocket concentration by 312%" and a customer testimonial that "it started working within minutes of taking it … I experienced a mental clarity that I’d never felt before."

The latest dietary supplement firm to ignore a National Advertising Division review of its ad claims and risk Federal Trade Commission litigation, KNH Online Inc., markets a product in a category FTC prioritizes for enforcement, cognitive benefit.

NAD on March 30 announced that KNH Online did not respond to its request to submit information supporting online claims...

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