Major consumer health product companies are turning more to e-commerce to drive sales as smaller firms, predominantly digital-based startups, increasingly disrupt global sales models and gain market share.
Legacy Consumer Health Firms Invest To Compete In Startups' Realm: E-Commerce
J&J, Colgate, P&G and Church & Dwight look to e-commerce to regain market share from smaller, nimble consumer health brands and digital-based retail startups, executives from the firms say at Barclays Global Consumer Staples conference.
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