New ISO Natural/Organic Guidelines Draw Criticism From Standards Orgs

Industry consultants and natural standard pioneers are critical of the International Organization for Standardization’s two-part guide for defining and calculating natural and organic content in cosmetics, published in full in October. The groups say ISO 16128 is weaker than existing standards, will exacerbate consumer confusion and do little to insulate brands against false-advertising litigation.

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The International Organization for Standardization recently released the second half of a set of guidelines defining natural and organic ingredients and mathematical approaches for determining whether ingredients meet those definitions.

In a global personal-care landscape where “natural” is poorly defined, loosely regulated, and subject to a growing number of private standards that vary in their complexity and criteria, ISO’s work in this area has the potential to promote uniformity, help level the

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