'Enhanced Brain Function' Supplement Sales Only A Memory After NAD Review

Council of Better Business Bureau's industry self-regulation arm says UltraMax Health, after previously not responding to a request for evidence supporting Max Synapse online ad claims, stated in writing that it stopped using the claims and no longer is selling the product.

UltraMax Health Inc. not only pulled unsubstantiated memory claims but also stopped selling its Max Synapse supplement after the Council of Better Business Bureau's industry self-regulation arm advised the Federal Trade Commission about the advertising.

CBBB's National Advertising Division on Feb. 1 said the Santa Ana, Calif

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