P&G’s SK-II Jockeying For Top Spot In Asian Prestige Skin Care

P&G’s super-premium SK-II skin-care brand is growing at a 20% clip and accumulating new users just as quickly, thanks in large part to its “Change Destiny” campaign, CFO Jon Moeller said at the Deutsche Bank Global Consumer Conference June 14. The firm is also reaping the benefits of Gillette razor investments and price cuts, but threats remain.