Cruelty Free International CEO Michelle Thew aims to set the record straight following reports that might seem to refute the NGO’s earlier statements about the program. Ultimately the “tightly controlled” pathway to China’s cosmetics market remains a promising opportunity for companies that have shied from taking the plunge for fear of tarnishing their animal-friendly creds.
NGO Cruelty Free International is in the process of enrolling Leaping Bunny-certified brands in a program announced in June for launching cosmetics in China without animal testing.
“From here the detail work really begins. We need to put together a bespoke package, company by company, for the...