Adding Zarbee's, J&J Gains Natural Market Footprint, Claims Credibility

Zarbee's Naturals vitamin, mineral and dietary supplement products were launched in 2008 by a physician interested in offering non-drug alternative remedies for children and adults for indications such as cough and cold, sore throat, immune support, sleep and digestive health. J&J on the other hand, has been challenged in class action litigation about natural claims it's used on some of its Aveeno and Neutgrogena skin care product labels.

Johnson & Johnson's latest acquisition, Zarbee's Inc., adds another consumer health category to the pharma and health care product behemoth's portfolio and could deliver better natural market credibility to its dossier.

Salt Lake City-based Zarbee's has marketed Zarbee's Naturals brand vitamin, mineral and dietary supplement products since its launch in 2008 by a physician, Zak Zarbock, interested in offering non-drug alternative remedies for children and adults for indications such

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