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Navigating Amazon: E-Commerce Giant Critical For OTC Drug Sales

 
• By Eileen Francis

As Amazon emerges as the leading search engine for information about consumer packaged goods products, OTC drug and other consumer health product firms should establish a presence, even if they expect not to sell much, says BeeKeeper consultancy's Lynn Graham.

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OTC drug and other consumer health product firms that are avoiding Amazon as a sales platform put their businesses at risk if they continue ignoring its emergence as the dominant search engine for consumers.

“Amazon is a search engine, it is the number one source for product research,” said Lynn Graham, founder and president of BeeKeeper Marketing LLC, which develops strategy for consumer packaged...

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