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Bayer Leveraging Consumer Growth From Product Launches, More Shelf Space

Global consumer chief Erica Mann says OTC drug and nutritional product sales should increase during the current quarter as consumers' self-care focus turns to sunscreens and allergy treatments. Bayer plans around 30 consumer product launches later in the year.

Bayer AG looks to numerous consumer health product launches combined with greater retail shelf space it is gaining to recover from first-quarter sales slowed in the US by a light cold season and in Europe by political and economic turmoil.

Erica Mann, head of the German firm's Consumer Health Division, says OTC drug and nutritional product sales should start growing...

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