Perrigo OTC Brand Journey Detours Into Management, Operating Problems

The firm's report of problems in its European branded product business during its earnings briefing prompted a sharp dip in its share price, closing down more than 10% at $130.40, and left analysts looking for its private label OTC business to continue as its growth driver.

Perrigo Co. PLC's branded consumer health product business needs the firm's private label business "standards" and the help of the company president after tripping over unexpected costs, ill-timed advertising and other problems in late 2015.

The firm's report of problems in its European branded product business on Feb. 18 prompted a sharp dip in its...

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