Swapping Assets Now Down To Execution For GSK And Novartis

Being successful with products originally marketed by the other will be key to the future growth and bragging rights for two leading European Big Pharmas, GlaxoSmithKline and Novartis.

With the March 2 completion of the multi-billion-dollar asset swaps between GlaxoSmithKline PLC and Novartis AG, it’s now down to execution to see which company can play a better hand with products originally marketed by the other. The results are likely more critical for troubled GSK than the more buoyant Novartis.

GlaxoSmithKline and its high-profile CEO Andrew Witty have had a torrid past 12 months. The company was fined $485 million for bribery in China in September 2014 ([A#14140922004]). And...

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