Church & Dwight Gummy Investment Targets Expanding Market

Church & Dwight expands its manufacturing capacity for gummy vitamins, citing strong sales growth in the category, and expects to use the format for some OTC products. Analysts expect interest in the gummy format to spread amongst manufacturers across the consumer health space.

Church & Dwight Co. Inc. expanded its production capacity for L’il Critters children’s and Vitafusion adult vitamin lines by 75% with an eye on gummy products’ potential to grow into a substantial piece of the dietary supplement market.

Church & Dwight estimates that gummies make up about 58% of the $300 million in children’s vitamin sales and about 3% of the $4

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