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Colgate Pushes Acid-Neutralizing Toothpaste As Emerging Market Driver

 
• By Eileen Francis

The firm looks for the launch of the “breakthrough” Colgate Superior Anti-Cavity with Neutrasucar to strengthen its foothold in Brazil, where it commands 71% of the toothpaste market. Colgate says the product is ideal for emerging markets, where tooth decay is a major public health problem.

Colgate-PalmoliveCo. launches its “breakthrough” toothpaste with acid-neutralizing technology – Colgate Superior Anti-Cavity with Neutrasucar – in Brazil as the firm attempts to accelerate is market-share gains there.

Launching in Brazil this quarter, the toothpaste will be promoted with a marketing campaign that includes TV, radio and digital...

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More from Latin America

Bayer Consumer Health Expands North America And LATAM Supply Capacity

Bayer is investing $52m in its Lerma, Mexico manufacturing site, which the firm said will enable it to increase production of key OTC brands like Aspirin and Alka-Seltzer from 100m to 140m units by 2030.

Perrigo Q2 Results Down Nearly 11% On Formula Slump Despite Women’s Health Sales Jump On Opill

 
• By Malcolm Spicer

OTC private label/store brand product giant’s Q2 net sales down 10.7% to $1.1bn, but women’s health product sales jump 31.4% largely on Opill launched late in Q1. Biggest hit to results from infant formula business, down a reported 82% due to ongoing manufacturing quality-control remediation.

Opill Launch Delivers For Perrigo While Growing Pains Slow Overall First-Quarter Results

 
• By Malcolm Spicer

Perrigo spares little about Opill’s launch, advertising and outlook in Q1 earnings briefing, but management also makes clear it’s a large firm and some other segments of its global consumer health products business are holding back overall results.

Herbalife's Rising Digital Platform Floats All Boats Other Than Marketing To GLP-1 Patients

 
• By Malcolm Spicer

Direct seller reports Q1 sales up 1% to $1.3bn but net sales off 17.1% from year-ago period to $24.3m. Its distributor ranks jumped so far in 2024, particularly in China, where changes were made in the past year including new company leadership.

More from Geography

Opella Switches Cialis In Norway

 
• By David Ridley

Norway becomes the third European country to approve OTC sales of tadalafil. Cialis reseptfri will “soon be on shelves,” Opella says, with the launched being planned in partnership with Stada Arzneimittel.

Deloitte: HCPs Driving Consumer Health Purchasing Decisions And Brand Switching

 
• By David Ridley

A recent Deloitte survey found that women are emerging as the “chief health officers” of everyday life, younger consumers are something of an enigma, being both adventurous and skeptical, and attitudes to health technologies vary geographically.

German Pain And Cough Launches From Haleon, Bayer And Angelini

 
• By David Ridley

Haleon adds herbal pain relief to Voltaren topicals line, Bayer launches herbal expectorant in time for autumn and Angelini creates a throat spray that meets German Society for General Practice and Family Medicine guidelines.