Tenth Avenue Leads Investors Introducing Hello Line To Oral Care Market

Hello Products changes the oral care aisle, “which looks today a lot like it did 30 years ago,” says Tenth Avenue Holdings principal Joel Citron. Investors also include Harmony Partners and William Morris Endeavor.

Investors convinced that Hello Products LLC can shake up the oral care market back the firm’slaunch of “the first-ever seriously friendly oral-care brand for consumers.”

Tenth Avenue Holdings is the lead investor and the private equity firm’s co-CEOs Joel Citron and Laurence Denihan joined Hello’s...

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