Novartis Opts For OTC Recall, With J&J/McNeil Lessons Still Fresh

After shuttering its Lincoln, Neb., OTC facility, the firm recalls some lots of Bufferin, Excedrin, Gas-X and NoDoz. FDA found a “pattern of problems” when inspecting the plant in 2011, and Novartis’ actions suggest it seeks to avoid the same scrutiny that Johnson & Johnson’s OTC recalls elicited.

Novartis Consumer Health Inc. voluntarily recalled some lots of Excedrin pain reliever and other OTC products in hopes of minimizing the damage from quality control failures at its Lincoln, Neb., production facility.

How widespread or costly these issues will prove for the Novartis AG business is unclear. But the Swiss firm is taking early control of the situation to avoid the...

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