Zicam Creates A Monster With Reanimated Brand

 
• By Malcolm Spicer

Matrixx aims to make more consumers aware they can shorten the duration of a cold rather than treat the symptoms without affecting how long the cold lasts. New advertising introduces the “Cold Monster” to remind consumers to use Zicam products when they feel the first signs of a “monster of a cold.”

Zicam marketer [Matrixx Initiatives Inc.]rebrands the homeopathic zinc-based cold remedies, pitching them for “pre-cold relief” and emphasizing shortening the duration of a cold.

TV, print and digital advertising breaking in October, and a website redesign, introduce the “Cold Monster” to remind consumers to use Zicam products when

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