Valeant OTC Strategy Leverages “Relationships With Doctors”

The Canadian specialty pharma firm plans to continue bolt-on acquisitions in 2014, including more OTC products that are doctor recommended, executives say.

Valeant’s OTC business is strongest where the firm can leverage its relationships with doctors into recommendations, executives say.

“I think one thing we've learned is that the OTC products that we do the best with are the ones...

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