Major OTC Acquisitions, Expansion Likely In 2014

07 Jan 2014

• By Malorye Allison

With Merck & Co. and Novartis potentially divesting consumer product divisions, analysts see Bayer and Reckitt Benckiser as possible buyers looking to increase their OTC presence. Switches, consumer business expansion plans are also likely to shape 2014.

In 2014 analysts will closely watch Bayer AG and Reckitt Benckiser Group PLC for moves to increase their presence in the OTC sector.

With speculation still rampant that Merck & Co. Inc. and Novartis AG are looking to divest their consumer...