Perrigo Helping Pharmacists Get Over Misconceptions About Sleep Aids With UK Nytol Campaign

25 Jan 2019

Perrigo has launched a UK pharmacy-facing trade campaign for Nytol to help pharmacists and pharmacy-staff get over their misconceptions about sleep aids and have better conversations with consumers about their sleep problems.

Nytol Heerbal — Perrigo's Nytol Herbal Sleep Aid Tablets • Source: Perrigo

“Sound mind, sound sleep,” is the tagline for Perrigo Co. PLC’s new UK trade marketing campaign for its leading sleep-aid brand Nytol, which aims to drive sales of the range through pharmacy by helping pharmacists have better conversations with consumers about sleep.

Perrigo’s campaign includes a pharmacy training program beginning this month explaining the mental health benefits of good sleep and an...