Self-medication sales in France declined by 4.6% to €2.11bn in 2018, reported local industry association Afipa, which blamed the single-digit decline on a poor flu season and changing market dynamics.
Incidence of cold and flu at the start of 2018 had been lower than in 2017, Afipa noted, and this had been compounded by the 2018/2019 season beginning much later in the year than expected
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