When it comes to OTC medicines, patient information leaflets (PILs) are in many cases the primary way consumers find out how to use these products safely.
Electronic Patient Information Leaflets Are The Future, But Paper Not Going Away Any Time Soon
European industry and regulators are looking to electronic patient information leaflets (ePILs) as a way to better support consumers to safely use OTC medicines. However, paper leaflets are here to stay for the foreseeable future, according to the European Commission.

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HBW Insight speaks to AESGP director general Jurate Švarcaite about what's on the agenda for the upcoming 61st AESGP Annual Meeting, which will take place in Warsaw, Poland, between 2-4 June. Highlights include the role of prevention in self-care, discussions about how regulators will ensure the competitiveness of European industry on the world stage and incoming changes to sustainability legislation.
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Like many European firms, Stada Arzneimittel's 2024 earnings were held back by a soft cough, cold and flu season. However, key launches in its home market Germany and in the Middle East offset this impact and led to 3% organic growth for Stada's Consumer Healthcare business.
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HBW Insight catches up with Maxwellia CEO Anna Maxwell to discuss her company's journey so far, and what she sees as the opportunities for Rx-to-OTC switch in UK women's health and beyond.