US House Bill Would Define ‘Natural’ Cosmetic, Provide FDA Enforcement Authority

Beautycounter is among industry supporters of the Natural Cosmetic Act, introduced in the House on 5 October as the solution to greenwashing in the US personal-care sector.

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The proposed Natural Cosmetics Act would combat greenwashing in the cosmetics industry by defining natural products, natural ingredients and naturally-derived ingredients and empowering the US Food and Drug Administration to take action against companies whose “natural” offerings do not meet the bill’s standards.

Introduced in the House on 5 October by Rep

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