1. HBW Insight

Direct-To-Consumer Tests Opening The Door To Personalized Medicine

 
• By David Ridley

FEATURE: Could self-tests and personalized medicine revolutionize the global consumer healthcare market? HBW Insight talks to Atlas Biomed's Sergey Musienko about the future of the direct-to-consumer testing industry. 

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• Source: Atlas Biomed

Direct-to-consumer (DTC) genetic tests promise to revolutionize the global consumer healthcare market by identifying serious illnesses before they arise, thus preventing the need to take medicines in the first place.

By asking consumers to collect their own DNA samples at home and send them via the post, for example, companies such as 23andMe claim to predict the likelihood of developing health

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