Subscription Oral Care Marketer Burst Adjusts Brand Building Program To COVID-19 Shutdowns

 
• By Malcolm Spicer

The firm says during COVID-19 pandemic, it is waiving the $20 registration fee for its Burst Ambassador program to assist dental hygienists whose offices have closed temporarily, or remain open but put them at risk through close contact with patients and co-workers, potential contamination of saliva and shortage of protective equipment.

Burst line
Burst, which provides namesake brand toothpaste, whiteners, floss, power toothbrushes and accessories in subscription plans, is among numerous US consumer health product firms making donations or providing other assistance to medical and emergency service providers and relief organizations due to COVID-19.

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